DESIGN DESIGN DESIGN
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated
PAUL RAND
A graphic designer is a machine that turns coffee into beautiful, functional
imagery.
LISA MANSON
We are visual creatures.
Seeing is believing, design is inherent in everything.
So, combining graphical representations with a sense of order is a captivating pursuit.
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The ubiquitous Smiley, in glass form. Cinema 4d with Red Shift rendering
If I sense some inertia under the surface of a static visual creation, I'll try and let it out by animating it. Here are some key pieces of recent work.
The birth of a mountain, attached to scroll progress
Lorem ipsum dolor sit amet, consectetur adipiscing.
A careful use of movement on a site or digital application can support the sense of connection a user feels. Not just by simply attracting attention, but by invoking life, movement - even progress.
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MOTION MOTION MOTION MOTION MOTION MOTION MOTION
MOTION MOTION MOTION MOTION MOTION MOTION MOTION
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Development of the ICAT Actor Base logo - designed with a militaristic, target hitting style, as the client wanted to capture the essence of his goal-focussed actor training business.
Logos are everywhere. The best ones have character and convey a set of messages with power and precision. The worst ones confuse and fail to inspire a sense of anything at all.
ICAT sub-category logos - scroll over to see them move!
Holding spot
“Logos are the graphic extension of the internal realities of a company.”Saul Bass
LOGOS LOGOS LOGOS
LOGOS LOGOS LOGOS
Experimentation for a Manchester music festival
Flyer to promote a youth project for Lancashire County Council’s Young People’s Service
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The poster (a word derived from affixing ‘a paper notice, advertisement, etc. to a post’) has always been a format I’ve aspired to do justice to.
It’s quite a sharp challenge - catch the eye, do something fresh, all the while boiling down the key information to the essentials, no more no less.
The whole art and science of design, then… distilled within a rectangle.
Unexpected movement: we’re a few years off being able to make paste-up posters move like this, but disrupting reality can help grab attention and get a message across
An honour to be asked by local artist Jamie B Edwards to turn one of his famous football ground paintings into a poster. Jamie was in turn commissioned by US Major League Soccer (ahem - football!) team LA Galaxy to capture their stadium, and this piece went on to be displayed around LA and across California.
An ocean apart, but together in so much. New York and Manchester share a similar story - in music, trade, even tragedy. Text piece with bridge structures from each city
"If you can imagine it, it can be designed."Milton Glaser
Experimentation for a sustainable healthcare brand
POSTERS POSTERS POSTERS
POSTERS POSTERS POSTERS
Slides designed for an ICAT Online School of Acting online course
A great presentation involves preparation, engagment and confidence. In previous lives, this designer gained lots of experience delivering presentations to a wide range of audiences. This developed an understanding of what a good visual aid not only looks like but how it should function as a key part of the storytelling exercise.
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Slide extracts from further ICAT presentations (left and right) - the full material proving to be crucial teaching materials for ICAT's long running global program of online actor training
Text here
A sample from British Cycling's funding pitch. This involved styling the slide deck and bringing key pieces of information to life
PRESENTATIONS PRESENTATIONS PRESENTATIONS
PRESENTATIONS PRESENTATIONS PRESENTATIONS
Printed response to the effects of the pandemic by Curious Minds - a charity that challenges unequal access to creativity and culture for children and young people
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Reports are just boring summaries that nobody really reads very carefully, if at all.
Another take - a well constructed and vibrant document can be a powerful tool to inform and influence.
Another take - a well constructed and vibrant document can be a powerful tool to inform and influence.
A flay lay of the report document
Focus on 3d treatment of the Curious Minds logo, report imagery
I think all good reporting is the same thing - the best attainable version of the truth.Carl Bernstein
British Cycling end of year creative content performance review
Sealskinz influencer partnership report, created while in post as Global Content Manager
REPORTS REPORTS REPORTS
REPORTS REPORTS REPORTS
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tell?
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