Be clear. Keep it simple.
Keys to great copy.
That’s the theory anyway. In reality, being clear takes work, researching the field and honing a razor-sharp message that cuts through.
Keeping it simple often isn’t that simple - there are choices to be made, and more work to strip out and strip down until words on page or screen hit just the right frequency for readers to tune into.
COPYWRITING
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In the Beginning was the...
Words came first. They should always come first in any campaign. They serve as the foundation for any idea or plan. They’re like spokes in a wheel, creating the tension necessary to hold things together and create movement. Choosing the right ones is a skill in itself, especially as language is an ever-evolving, living collection of textures and nuances.
Words have to work well with their graphical friends - and that’s where I come in. Words were in fact my first love, design coming later as a way of articulating.
Words have to work well with their graphical friends - and that’s where I come in. Words were in fact my first love, design coming later as a way of articulating.
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Photo: Martha Cooper
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Proofreading
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Something here to read as the best line of copy ever to grace a computer screen
Pedals are essential. Without those you’re not getting very far!
British Cycling - 'Let's Ride' blog
CLARITY
SIMPLICITY
Not that the story need be long, but it will take a long while to make it short.
Henry David Thoreau
A bassline to seperate window from frame.
DJ History website
That’s the theory anyway. In reality, being clear takes work, researching the field and honing a razor-sharp message that cuts through.
Keeping it simple often isn’t that simple - there are choices to be made, and more work to strip out and strip down until words on page or screen hit just the right frequency, with no distortion.
Keeping it simple often isn’t that simple - there are choices to be made, and more work to strip out and strip down until words on page or screen hit just the right frequency, with no distortion.
big idea
Sencha makes three-dimensional music - a kind that invites you to really lean in and listen, get immersed in its cinematic vibrations.
These are instrumental sounds that defy clear genre labels, joining dots between electronic, classical and hip hop styles. There’s an order here, but a lightness, too.
A hopeful glow even - the kind that transforms.
Sencha bio for Spotify
Writing with soul to inspire
positive action