COPYWRITING
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In the Beginning was the...
Words came first. They should always come first in any campaign. They serve as the foundation for any idea or plan. They’re like spokes in a wheel, creating the tension necessary to hold things together and create movement. Choosing the right ones is a skill in itself, especially as language is an ever-evolving, living collection of textures and nuances.

Words have to work well with their graphical friends - and that’s where I come in. Words were in fact my first love, design coming later as a way of articulating.
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Photo: Martha Cooper
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Services

Shortform
Longform

Proofreading
Brand slogans, product descriptions, headlines, social ad CTAs
Press releases and news articles, editorials, product catalogues, blog posts
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Copywriting is the fuel to any creative campaign, no matter the word count.

Pedals are essential. Without those you’re not getting very far!

British Cycling - 'Let's Ride' blog
CLARITY
SIMPLICITY

Not that the story need be long, but it will take a long while to make it short.

Be clear. Keep it simple.

Keys to great copy.

That’s the theory anyway. In reality, being clear takes work, researching the field and honing a razor-sharp message that cuts through.

Keeping it simple often isn’t that simple - there are choices to be made, and more work to strip out and strip down until words on page or screen hit just the right frequency for readers to tune into.
Henry David Thoreau

A bassline to seperate window from frame.

DJ History website
That’s the theory anyway. In reality, being clear takes work, researching the field and honing a razor-sharp message that cuts through.

Keeping it simple often isn’t that simple - there are choices to be made, and more work to strip out and strip down until words on page or screen hit just the right frequency, with no distortion.

big idea

Sencha makes three-dimensional music - a kind that invites you to really lean in and listen, get immersed in its cinematic vibrations.

These are instrumental sounds that defy clear genre labels, joining dots between electronic, classical and hip hop styles. There’s an order here, but a lightness, too.

A hopeful glow even - the kind that transforms.

Sencha bio for Spotify
Writing with soul to inspire positive action

AMERICA

America 2020

Location

And if it rains, a closed car at four. And we shall play a game of chess, pressing lidless eyes and waiting for a knock upon the door.

Material

At the violet hour, when the eyes and back, turn upward from the desk, when the human engine waits.

Germany

Germany 2021

Location

And if it rains, a closed car at four. And we shall play a game of chess, pressing lidless eyes and waiting for a knock upon the door.

Material

At the violet hour, when the eyes and back, turn upward from the desk, when the human engine waits.

UK

Jimmy Hughes 2022

Location

And if it rains, a closed car at four. And we shall play a game of chess, pressing lidless eyes and waiting for a knock upon the door.

Material

At the violet hour, when the eyes and back, turn upward from the desk, when the human engine waits.

Curiosity

Look beyond the obvious

2023

Setting

At the violet hour, when the eyes and back turn upward from the desk, when the human engine waits.

Location

April is the cruellest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring rain.

Simplicity

Keep it simple, stupid (KISS)

2023

Setting

Madame sosostris, famous clairvoyante, had a bad cold, nevertheless is known to be the wisest woman in europe.

Location

Winter kept us warm, covering earth in forgetful snow, feeding a little life with dried tubers.

Growth

Nocturne

2023

Setting

The chair she sat in, like a burnished throne, glowed on the marble, where the glass.

Location

Doubled the flames of sevenbranched candelabra reflecting light upon the table as the glitter of her jewels rose to meet it.