CONTENT
STRATEGY
STRATEGY
Content strategy
You've got to know your audience to be invited to spend enough time with them to form a connection.
Digital saviness is higher than ever, especially in the outdoor sector. Audiences can see through brand story telling that doesn't really involve their best interests, so content that's not well pitched falls flat, or worse creates the unwanted kind of attention.
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STORIES
KNOW YOUR AUDIENCE
Find your tribe, and get to know them. What makes them tick? Serve them (and serve is the right word, the right intention) content that makes their lives better, content that informs and helps solve problems, not just scratch itches.
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DON'T BE A HERO
It may seem strange, but your content needs to be almost always about them, not you. Our brains burn through a remarkable amount of calories jsut doing basic things, and nobody will spend them digesting information if it doesn't connect with them in some way. It's jsut how we're wired.
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PROBLEM SOLVED
So, serve your audience. Make them fear less, not more. Give them solutions to significant problems, and they'll reward you with their custom and loyalty. It's perhaps the only way to find clarity, purpose and performance with branded content.
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TELL
GREAT
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