ABOUT ME

Hello there! I'm Matt Rudd

I'm the Generalising Specialist, fueled by creative curiosity and a lifelong love of language - both written and visual.



As happy thumbing through a typography catalogue or poetry anthology, I help brands and businesses solve problems by harnessing the art and science of storytelling through words and images. Stories with style and substance that position the customer as the real hero.



With two decades of experience in digital media, including public-sector, agency and in-house roles*, I generalise in design, copywriting, video and photography, and specialise in the creation of musicful content that cuts through the noise online.



*If you're old-school, you can view my CV here

Creative solutions

SERVICES
CREATIVE DIRECTION THAT TRANSFORMS

Starting off down any path involves a set of choices. Making the journey a successful one involves ideas, and choosing the right ones. An expert guide is what you need to define goals and then smash them.


I turn blank canvasses into compelling stories. I can come in at basecamp, help you build strong concepts, then elevate your brand in a way that fits your vision.


WEBSITE DESIGN THAT PERFORMS

What makes a great website? One that has clear form and function - built for a purpose and executing that purpose in the right style.


I make great websites, so you can spend more time making great products and services.


COPYWRITING THAT CONVERTS

Words that connect with people on a deeper level, and inspire them to keep reading, then start doing.


These are my kind of words. This is my kind of copywriting.


PRESENTATIONS THAT CAPTIVATE

Emotions fuel decisions. Stories fuel emotions. Tell great stories, inspire great feelings, influence more decisions.


I help people tell engaging stories, visual and impactful ones that inspire positive responses.


BRAND IDENTITY THAT CONNECTS

Vision made visible - love to see it. I’ve a long record of building coherent and impactful branding and re-branding.


From finding your voice through to crafting a full brand toolkit, it’s covered - all in the name of building meaningful connections with your audience.


GRAPHIC DESIGN THAT ATTRACTS

It's a well-worn phrase: great design involves stripping away everything that's not essential to the communication task.


I do this while retaining soul and character.


VIDEOGRAPHY THAT INSPIRES

Videos are a proven way of capturing attention. Holding and harnessing that attention is key.


I produce, direct and edit videos that inspire action.


MOTION GRAPHICS THAT ENERGISE

Images can be powerful, but in an age where attention is fleeting, adding animated touches to creative is a sure way to bring dynamism.


I craft thoughtful and effective motion graphics to add energy, flare and direction.


Music has always been a big part of my life. Violin early on, then guitar, then learning how to play a set of turntables like an instrument (all that scratching is making me itch)

I've curated music for a wide range of events including a London Fashion Week catwalk show.

This spotify playlist gives a flavour of my tastes... something might just catch your ear.

pro
cess

1

plan

To plan is to research. My academic studies equipped me with the ability to formulate great questions. Upon these, a plan is built - a clear definition of both problem and solution, underpinned by both data and creative vision.

2

design

Great design is all about simplifying. Stripping every element down to its essence. This turns complex issues into more straighforward ones.

3

build

Research and design done, next comes the build. Executing the theory and strategy, backed by years of experience and innovation, and a keen ear and eye for the zeitgeist - always stopping well short of conforming.

Big campaign or small project, I follow this simple process to get the creativity flowing in the right direction

VAL
UES

1

Fire

I can spot potential a mile off - in ideas but more importantly in people. Both design and writing are about unlocking the potential of the image and the word, and I believe both these have the firepower to help a business find and share its identity.

Beyond that I love challenging people to push their skills beyond what they think is feasible.

2

Truth

If a job can't be done with integrity, I won't start it. It's that simple really.

3

Soul

Authenticity wins. Being genuinely interested in solving problems is what works, well before any clever strategy or content. Drill down to the heart and soul of the matter, and you might just capture some along the way.

These are my core values - the central philosophies that I begin everything by

CLICK ↓

Matt Rudd Creative

Manchester

Alt
Alt
Alt
Alt
Alt
For me, creativity is a way of bringing light where there is dark.

AMERICA

America 2020

Location

And if it rains, a closed car at four. And we shall play a game of chess, pressing lidless eyes and waiting for a knock upon the door.

Material

At the violet hour, when the eyes and back, turn upward from the desk, when the human engine waits.

Germany

Germany 2021

Location

And if it rains, a closed car at four. And we shall play a game of chess, pressing lidless eyes and waiting for a knock upon the door.

Material

At the violet hour, when the eyes and back, turn upward from the desk, when the human engine waits.

UK

Jimmy Hughes 2022

Location

And if it rains, a closed car at four. And we shall play a game of chess, pressing lidless eyes and waiting for a knock upon the door.

Material

At the violet hour, when the eyes and back, turn upward from the desk, when the human engine waits.

Curiosity

Look beyond the obvious

2023

Setting

At the violet hour, when the eyes and back turn upward from the desk, when the human engine waits.

Location

April is the cruellest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring rain.

Simplicity

Keep it simple, stupid (KISS)

2023

Setting

Madame sosostris, famous clairvoyante, had a bad cold, nevertheless is known to be the wisest woman in europe.

Location

Winter kept us warm, covering earth in forgetful snow, feeding a little life with dried tubers.

Growth

Nocturne

2023

Setting

The chair she sat in, like a burnished throne, glowed on the marble, where the glass.

Location

Doubled the flames of sevenbranched candelabra reflecting light upon the table as the glitter of her jewels rose to meet it.