Mission: to transition a bricks-and-mortar learning establishment into an online, semi-automated learning platform.
A mission given to me by an Award winning Royal Shakespeare Company actor with 20 years in television, radio and high profile theatre.
Fulfilled through the creation of a dynamic, community focused website and all related brand assets and resources, including logo design, promo videos and grpahics for social.
The client understandably put mobile at the front of their strategic thinking, wanting learning material to be as accessible on the bus to an audtition as in the comfort of a living room.
This of course placed even greater importance on web material being optimised for devices. Below is a snippet of that content, followed by its desktop counterpart.
IN ENGAGEMENT
IN CLICKTHROUGHS
IN SALES
Curiosity
Look beyond the obvious
Setting
At the violet hour, when the eyes and back turn upward from the desk, when the human engine waits.
Location
April is the cruellest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring rain.
Simplicity
Keep it simple, stupid (KISS)
Setting
Madame sosostris, famous clairvoyante, had a bad cold, nevertheless is known to be the wisest woman in europe.
Location
Winter kept us warm, covering earth in forgetful snow, feeding a little life with dried tubers.
Growth
Nocturne
Setting
The chair she sat in, like a burnished throne, glowed on the marble, where the glass.
Location
Doubled the flames of sevenbranched candelabra reflecting light upon the table as the glitter of her jewels rose to meet it.